NFL Mobile and Verizon came to us with a challenge: How to get people to consider NFL Mobile and Football in general on your phone. Utilizing the existing social media phenomenon (FOMO), we made Fear of Missing Out on Football (#FOMOF) a part of social language. Television spots started the term, introducing it and scenarios you'd miss out to viewers. Immediately on Twitter, we started responding to anyone tweeting about missing the game with FOMOF Response videos. #FOMOF is now a real thing and all over Twitter, Facebook, and Instagram.