NFL Mobile and Verizon came to us with a challenge: How to get people to consider NFL Mobile and Football in general on your phone. Utilizing the existing social media phenomenon (FOMO), we made Fear of Missing Out on Football (#FOMOF) a part of social language. Television spots started the term, introducing it and scenarios you'd miss out to viewers. Immediately on Twitter, we started responding to anyone tweeting about missing the game with FOMOF Response videos. #FOMOF is now a real thing and all over Twitter, Facebook, and Instagram.
The World's Biggest Challenges Deserve Even Bigger Solutions. Verizon is much more than just a telecommunications network, helping solve real issues in the world through the power of technology. We wanted to show this, so we created a multi-platform campaign that showcased video content educating consumers on just how Verizon has affected our world. Through Desktop & Mobile sites, we told our larger story through video and case-study examples. But we didn't stop there. We wanted to reach a larger audience, so we partnered with Tumblr to create a blog that pushed out bite-sized, engaging content to keep the story going.
Verizon partnered with the creators of the succesful HALO franchise and got exclusive rights to the first version of HALO to hit smartphones. In just a couple short weeks, we created a site experience and shot a teaser trailer for the game. Because Our World and The World of HALO Collide.
Windows Phone and Verizon partnered to bring the most powerful network to an incredible suite of Windows Phone devices. The catch? These devices each have great features for different personalities. Our site allowed you to browse accordingly, choosing from Friends/Family, Work and Entertainment. Choose one and our site switches it all up to cater to you.
Johnnie Walker came to us with a brief wanting to target the latino audience, starting most specifically with Miami. We came back to them with a social platform that took the already booming party scene image sharing to the next level. Powered by Google Maps, we created a site that allowed party go-ers to tag their photos/check-ins on a Miami map. In addition, we created Digan Johnnie calendars and hotspots where people could visit the hottest parties with Johnnie Walker on the house,
To help announce the highly anticipated Droid Bionic (A device essentially combining abilities from all your household devices), we created an Augmented Reality App that asked users to track down 4 Mecha Robots out in the world. The device acted as a viewfinder and lead you to each robot you had to conquer. Once all 4 were collected, you were entered into a sweepstakes for your chance to win some amazing prizes.
With Chase, we created a program that lived on Facebook as a way to give back to the community and bring awareness to local charities. There was 500K to give, so we let Facebook users decide where it went. By allowing users to search for, support and vote for their favorite local charities, we did just that.
Site and Social program for Oscar Mayer's hispanic audience. Leveraging a celebrity chef as our spokesperson, we asked users to submit their Oscar Mayer product infused recipes for a chance to win a place in a cookbook and funding for their cooking aspirations. To help inspire submissions, our site contained an interactive menu that allowed you to combine ingredients you like to get served up an OM recipe that matches. On Facebook, we asked users to submit and vote on their favorite recipes to keep the conversation strong,
Branding and Site design for Children's Books E-Commerce site "Bookworm".
Re-Branding and Site design for Baby product E-Commerce site Diapers.com.
Print campaign for the "Take A Step Forward" brand work for Chase.
Site and Facebook App for Sunkist's "Head For The Sun" Campaign. To inspire a sense of community fun, our Facebook app allowed users to Pixel-ize themselves (Through a lot of fun customization) and then join a real-time updated Pixel world of fans.
Direct Mail Piece for Disney's 4-Day Dream Pass.
Direct Mail Piece for Sprint's Holiday Device Offers.
Direct Mail Care Package of Home Improvement Essentials for The Home Depot.