In partnership with Netflix and their Original Content team, the brief called for taking their latest show “Flavorful Origins” (A food-centric docuseries that combines cooking technique and Chinese history) and creating the brand look/feel. This included logo design, a variety of concept approaches and the finalized Key Art. All artwork was utilized on their primary platforms (as art tiles, background imagery and promotions) as well as Out-Of-Home, Promotional Materials and Social Media Platforms.